YardCon, powered by Watch the Yard and Advertising Week, was a conference aimed at the personal and professional development of Black Creatives. I had the pleasure of leading the design team and determining the art direction for our digital content. The event consisted of a day of panel discussions and breakout sessions hosted by heavy hitters in the creative sphere including Instagram, Pinterest, Weber Shandwick and LinkedIn. My responsibilities included developing the visual treatment for content design, delegation of duties amongst the members of the team, as well as spearheading the execution of the developed promotion strategy with my individual marketing cohort.