I spearheaded the art direction for a re-hit of McDonald’s Thank You Crew campaign. Thank You Crew is centered around spotlighting the positive achievements of the crew members both nationally and worldwide. The ask was to come with new global and scalable concepts that will evolve, grow, and optimize TYC to increase brand trust, campaign awareness, and garner new media attention. I wanted to utilize concepts that not only increase brand trust and awareness with the general consumer, but also internally with the employees, ensuring that crew members feel appreciated for the daily efforts across the board.